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The real social network

Wherever in the world you do business, you can do so much more face to face at an exhibition, writes Jaimie Villanueva

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Even in the digital age, when information is easy to come by and virtual meetings more commonplace and effective, people will always want and need to meet face to face.

That is why attending International Confex (23-25 February 2010, Earls Court, London) is essential for anyone involved in the organisation of meetings, conferences, exhibitions, business travel or special events. As Europe’s leading show for the events industry, visitors to Confex will discover some 1,000 venues, events services and destinations within the UK and from 50 different countries. The show provides the perfect platform for industry professionals to come together over three days and conduct serious business.

The show’s ongoing pursuit for innovative and creative marketing has positioned Confex as the premier event in the UK. The new campaign and website features the new tag line ‘Surround yourself with inspiration,’ encouraging visitors to discover the most ingenious ideas among the 1,000 exhibitors at the show.

“Confex has always been about creating an experience which is enjoyable, educational and inspirational,” says Duncan Reid, Portfolio Director. “We’re really excited with the way Confex is shaping up. Visitors experience imaginative show features, thought provoking educational seminars and fantastic networking functions. We’re confident Confex 2010 will set imaginations alight and our visitors will be inspired by what the show has to offer.”

Unmissable features
For the first time ever, Confex will host over 100 VIP buyers from the UK and Europe. Hosted buyers will enjoy an exclusive range of services, including complimentary travel and accommodation, and a two day programme dedicated to providing business opportunities, professional development and inspirational ideas for all types of event planning.

As part of the show’s ever growing commitment in enhancing the visitor experience, the Theme Factory will showcase six different theme specialists who will transform their area to demonstrate their talents when it comes to designing an event or venue. The Theme Factory will present the best in the industry and creates the perfect atmosphere to network and get ideas for your next event.

The Great Outdoors will feature six pagoda-style peak roof tents encompassing the industry’s leading products and services in the world of outdoor events. So whether you’re looking to organise an event in the glorious summer or cosy winter, visiting The Great Outdoors will provide you with the most ingenious ideas for all manner of outdoor events and pursuits.

Back to school
Also new for 2010 is PA Day. Secretaries, executives and personal assistants will benefit from investing an afternoon or the whole day to source the best venues, pursue new ideas and speak with event experts on hand. PA Day promises an outstanding line-up of displays and an education programme addressing the core issues within the personal assistant and secretarial industry.

Confex Knowledge, the show’s professional education programme, is back on the agenda, offering 60 free seminars over three days. The Industry Forum, a key strand to the programme, will be a fully interactive opportunity to engage with the ideas of events industry leaders.“We are hearing everywhere that companies have reshaped, regrouped and are focusing on strategies for future growth,” says Mr Reid: “The Forum will provide a unique opportunity for high-level intelligence-gathering.”

Finally, to showcase the show’s ongoing commitment to support and highlight its growing international sector, Confex will again feature the Taste the World bar and Long Haul Village, providing yet more activities and entertainment.

International Confex 2010, 23-25 February, Earls Court, London; www.international-confex.com

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