Although traditional tourism outlets have largely overlooked the destination in the past, Kosovo boasts a rich history within the travel industry. It is now fast becoming a focal point for the continent’s budding wellness tourism sector. Complete with many and varied sites of natural, cultural and historical significance, discerning travellers – particularly those in the wellness bracket – are beginning to wake up to the destination’s appeal.
Wellness facilities
Leading the pack is Swiss Diamond Hotel Prishtina, whose decision to launch its own Wellness, Health and Spa Centre is closely in keeping with wider developments in the travel and tourism industry. As one of the most luxurious centres in the region and beyond, Swiss Diamond Hotel has been voted Best Business Hotel, Kosovo and Best Luxury Hotel, Kosovo in the 2015 Business Destinations Travel Awards; a result of it providing outstanding spa treatments and fitness facilities that promote health, beauty and wellbeing. Its luxury setting ensures that guests can leave their worries behind and focus on living a healthy lifestyle.
The hotel has succeeded by giving its all to meet each and every client’s needs
Equipped with a range of state-of-the-art facilities, the hotel comes complete with an infrared sauna, Turkish bath, Finnish sauna, ice cave, salt room, whirlpool jacuzzi and steam bath. The Health and Medical Centre also offers a number of unique and highly specialised treatments: the hotel’s Raylife formula, for example, is designed to offer the utmost in quality for all face and body treatments, including radio frequency and anti-cellulite solutions. Additionally CoolSculpting, the newest and most sophisticated machine for fat cell removal, makes for the visible reduction of fat with zero discomfort and no known side effects. Add to that surgical laser treatments such as microdermabrasion, chemical peeling, plasma treatments, botox and fillers, all of which frequently attract VIPs from around the world, and it is evident that the range and quality of the services on offer is without rival in the region.
Industry growth
Wellness tourism offers growth opportunities worldwide, with Kosovo being no exception. Many travellers today express a keen desire to keep up with their healthy habits when away for business or pleasure, and it is for this reason that Swiss Diamond Hotel decided to launch its Wellness, Health and Spa Centre. Having identified that some people are beginning to travel primarily for wellness purposes, a lot of effort and investment has gone into creating one of the best wellness and health centres in the region.
The quality of the products and services on offer has succeeded in raising guest numbers at the hotel, with many choosing to visit the establishment specifically to make use of the centre. Add into the mix the fact that the typical wellness traveller tends to be willing to spend more money than the average tourist, and the reasons for why Swiss Diamond Hotel has chosen to focus on this area become clear.
With wellness ranking high as one of the more important values held by its customers, the hotel has succeeded by giving its all to meet each and every client’s needs. By offering clients luxurious rooms, high-quality meals, well-equipped health and fitness facilities, a relaxation centre and various other wellness and beauty treatments, Swiss Diamond Hotel has realised its grand ambitions to make every client feel happy and eager to return.
Swiss Diamond Hotel has differentiated itself from other hotels in the region by focusing its business on visitor preferences. The emergence of wellness tourism as a clear industry trend has prompted the establishment to boost its competencies in this area – whether they be a cultural, sports or ecotourist, Kosovo and the surrounding region has a lot to offer to its guests.
