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Business Destinations talks to Simon Hill, MD of Brookes Chauffeur Services

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What makes a great chauffeur? It’s the same as asking what makes a great footballer, we all know they have to learn and master the basics like control, accuracy, fitness and to constantly strive to improve their ability especially if they want to play for the better teams. Chauffeurs are no different. They build on their experiences and knowledge from their many years of chauffeuring, and once they have proved they understand the importance of integrity, safety, reliability, discretion and patience then Brookes will consider them to join the team.

Brookes select their team carefully. Customers have a choice when it comes to choosing the best chauffeur service and their focus is to ensure the client never has to question that choice, whatever the clients’ needs and wherever they need to go, Brookes aim to get them there on time, in comfort and delivering the right impression.

The philosophy of Brookes is to provide a personal bespoke service for its clients. The company also works very hard to ensure its clients feel special. “Mercedes is pretty much the vehicle of choice for chauffeur driven cars but we can’t just buy the standard ’S’ class. We go for a higher specification with a more luxurious feel and look which consequently means the client will enjoy the benefits on every journey they take,” says Simon Hill, Managing Director of Brookes Chauffeur Services.

Some of Brookes’ now regular clients originally used their services for a one off booking like a special event or to pick up important clients arriving at the airport for a meeting, after experiencing the level of service delivered they have returned to the chauffeur company, time and again.

Over the years, Brookes has asked clients to comment on their experiences with using the company, believing that this is the most direct way to get feedback about how well the company is doing. The customers are only too happy to tell them, so much so that they asked them if they could put their comments on the website as testimonials, “You never know quite what your customers are going to say about your business, but we knew we had to find out, the wonderful comments and the praise for the team at Brookes really makes me proud of what has been achieved, I believe we have one of the best teams of chauffeurs around,” says Simon.

Brookes Chauffeur Services looks after those that set the bar high in their expectations and its typical clients are CEOs and principles of large corporations, they undertake all kinds of work from airport transfers to road shows, day hires and evening hires for anniversaries and birthdays through to the occasional wedding but whether it is an A-list celebrity, a couple celebrating a special occasion or a business person needing 24-hour cover on a long- or short-term contract, Brookes cater for everyone at the same high level.

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