Boasting multiple industry awards and regularly visited by international associations and the world’s leading brands, the International Convention Centre (ICC) is located in the heart of Birmingham, one of the most vibrant cities in the UK.
Birmingham sits at the heart of the UK’s transportation network, with 60 percent of the population living within a 2.5-hour drive. Based on Broad Street, the ICC is a 20-minute drive from Birmingham International Airport and a 15-minute walk from New Street Station. New Street is the UK’s busiest interchange railway station, and is currently undergoing a £550 million redevelopment project, which incorporates the neighbouring Pallasades Shopping Centre.
The ICC’s city centre location also ensures that more that 5,000 hotel rooms are within a five-minute walk, including the five-star Hyatt Regency hotel that connects to the ICC via a bridge above Broad Street, allowing the venue to operate as an ‘island site’ when VIPs are scheduled to attend.
A vibrant city
Birmingham houses more than 500,000 works of art within one city centre square mile, and is home to the worldrenowned Birmingham Royal Ballet and the City of Birmingham Symphony Orchestra, both of whom perform regularly at the Symphony Hall; part of the ICC estate.
International cricket continues to play an important role in the city’s local leisure offering with the newly refurbished Edgbaston Stadium being a regular venue for the England team during the season. Additionally, there are two football clubs and international athletics meetings and other sporting spectacles are staged frequently at the ICC’s sister venue, the NIA. The city’s exciting shopping offer is located just a short-walk from the ICC, which includes many of the UK’s most popular brands at its famous Bullring shopping centre as well as some of the world’s most famous designer labels at the Mailbox.
Capable of hosting any event
The ICC prides itself on being one of the most flexible venues in the industry, capable of hosting events from eight to 8,000 people.
Its flagship Hall One auditorium can accommodate up to 1,500 delegates and regularly hosts the headline speeches of major events – as well as being capable of theatre productions – whilst Hall Three has capacity for more than 3,000 guests or providing 3,050sq m of exhibition space.
In addition, larger events can be catered for by incorporating the facilities available at the nearby NIA, which offers 5,500sq m of additional exhibition space or can hold up to 13,000 delegates for an opening ceremony.
Food for thought
As well as winning plaudits from across the UK for its banqueting offering, the ICC’s team of chefs are constantly creating new innovative concepts to ensure that food is a conversation piece that adds excitement and entertainment to any dining experience.
From offering bread baked freshly inside the halls, to cocktail mixology and the ICC’s Pudding Society experience – which sees a chef bring three large classic deserts to a table before explaining and serving – the new food concepts give customers the chance to be part of the whole sensory experience.
Added value
Despite great food, facilities and location, the ICC sees clients return year after year because of the way in which staff constantly go the extra mile for customers, particularly the client associates whose job could vary from an airport collection to sourcing 1,500 ‘Blues Brothers’ hats and glasses for a dinner reception.
All ICC staff nurture a close relationship with the city centre partners to ensure that all conferencing, entertainment, transportation and accommodation needs are fulfilled to create an unsurpassed visitor experience.
For more information about staging your meeting or event at the ICC Birmingham, please visit www.theicc.co.uk or call +44 (0)121 644 5025
