How does a resort with no meeting rooms become a MICE (Meetings, Incentives, Conferences & Events) specialist? The five-star Hilton Maldives Iru Fushi Resort & Spa rises to this creative challenge with the launch of its new ‘barefoot’ MICE programme that incorporates a host of different options, none of which take place in a conventional meeting room.
“Traditionally, the Maldives is not seen as a typical MICE destination,” says General Manager Jean Sebastien Kling, “At Hilton Maldives Iru Fushi we intend to change that with our ‘barefoot’ MICE programme. We pride ourselves on being the specialists in creative and innovative meetings and we promise organisers that no event will take place in a dull, stuffy room. Instead, all meeting activities can be done barefoot in various locations around the resort.” Possibilities that bookers can consider include the exclusive use of a private island where their guests can enjoy their own Robinson Crusoe experience that includes beach barbecues, watersports, spa treatments on the beach, drinks reception in the ocean and of course outstanding creative menus, wonderful accommodation and dining options at the resort.
Other ‘barefoot meeting space’ options at Hilton Maldives Iru Fushi include private use of the resort’s many open-air restaurants as well as meetings on the beach held in marquees or open sided tents. It’s even possible to set up cocktails and receptions with delegates’ feet in the ocean. The Spa – which is the largest in the country – offers a treasure trove of relaxing possibilities, while the resort’s six restaurants ensure an abundance of dining options.
“We are seeing increased interest in bringing MICE business to the Maldives because it’s a truly spectacular location that can’t be found elsewhere. Event organisers love the flexibility we offer in terms of individualisation and customisation of their event,” says Kling. “Hilton Maldives Iru Fushi Resort & Spa is an extraordinary tropical resort with the space and flexibility to hold memorable meetings and events in an incredible environment. We offer ‘meeting rooms’ in the sand with ocean views in the heart of paradise”.
As if these options are not enticing enough, bookers can also benefit from the Hilton HHonors Event Bonus whereby they can earn Points & Miles with meetings and conferences held at the resort.